The brief
vitaminwater isn't new to the beverage party. However, people all over the globe still didn't know when or why to drink the rainbow of flavors. The drink that fuels the creative class asked us to create a campaign and global toolkit that spotlighted and educated drinkers the products' benefits and occasions.
The idea
So, we asked vitaminwater drinkers to color their day. Our concept married bold colors with playful words and icons to grab attention and inspire our global audience on when, where, and why to enjoy the flavors.
The results
Our global toolkit educated and inspired the creative class to bring more color to their day. We brought boldness and innovation in-store and on-shelf through individuality, color and wit and provided a strong messaging strategy fueled by benefits and wit.