Experience & Accomplishments
Director of Marketing
Upland Brewing Co., Bloomington, IN
2016–2018
Strategic and creative marketing lead for Indiana’s third largest craft brewery, responsible for elevating brand perception and supporting sales for core beers in the Midwest, sours beers in local & national markets, and all six Upland brewpub and tasting room locations.
Provide creative direction and oversee ideation, content strategy, and execution for all digital, social media, video, print, and sales collateral initiatives for wholesale and retail
Responsible for beer brand development, including naming, messaging, packaging design, print and digital collateral creation, and launch campaigns
Manage press and influencer strategy and relations, which has resulted in local and national press, accolades in the beer trade, and increased social media mentions
Accountable for authoring and maintaining yearly marketing plan and budget as well as managing a staff of three plus a team of consultants including social media and brand agencies and freelance artists, photographers and videographers
Improved content strategy across all social media channels, organically contributing to an addition of 6,000 Instagram followers and 6.5K Facebook followers in one year
Launched new company website that drastically improved and streamlined user experience, elevated brand story and curbed bounce rate
Associate Creative Director
envisionit, Chicago, IL
2014–2016
Day-to-day creative lead on the agency’s integrated digital campaigns, managing multiple paid media, social media, branding, web and video projects and their corresponding teams simultaneously.
Ensured that copy and design not only worked together to tell a compelling story but also solved our clients’ business and strategic goals
Generated results-driven integrated digital campaigns, including a campaign for Chicagoland Speedway that contributed to the track’s best attended NASCAR race in five years and a visual story-driven campaign for Urban Partnership Bank that far exceeded industry benchmark of 0.05% with a 0.53% click-through rate and over 15 million impressions
Developed engaging web experiences, including an interactive digital timeline for the Garden of the Phoenix project that garnered a 2017 Webby Award nomination
Responsible for making sure the creative team’s work was on brand, on time and completed within budget
Actively mentored and managed the creative team while working to encourage morale, including establishing a bi-weekly meeting and initiating team outings
Elevated internal creative processes as well as the agency’s own brand, which resulted in a new website and brand refresh
Chicagoland Speedway | French Pastry School | Urban Partnership Bank | Dana Rebecca Designs | DRIFIRE | Project 120 Chicago | Engagement Multiplier
Senior Copywriter
Arc Worldwide, Chicago, IL
2011–2014
Conceptor, writer, and collaborator who brought big, strategic campaign ideas to life for some of the world’s largest beverage brands under Coca-Cola and MillerCoors.
Concepted innovative shopper marketing programs for national + global markets that leveraged digital media, point-of-purchase displays, promotions, and sales tool support
Wrote creative, strategic copy for envelope-pushing retail activations that connected with consumers’ mindsets throughout the shopper journey
Collaborated with creative team as lead copywriter to pitch brand campaign for Miller High Life that led to Leo Burnett Group being awarded Agency of Record
Took proactive leadership role in managing projects, presenting work, and mentoring junior creatives.
Coca-Cola (Diet Coke, Coca-Cola, Coke Zero, Sprite, FUZE Tea, vitaminwater, Powerade) |
MillerCoors (Miller High Life, Keystone Light, Miller64, Pints & Plates)
Senior Copywriter
closerlook, Chicago, IL
2008–2011
Copywriter
Finelight, Chicago, IL
2004–2008
Equal parts copywriter and marketer who focused on user experience to develop educational, easy-to-understand
interactive, mobile, and video marketing campaigns for B2B and B2C consumers in the healthcare industry.
Collaborated with art directors, creative directors, and developers on interactive, mobile and video programs, regularly presenting creative work to the client -
Strengthened closerlook brand and processes, including helping to establish proofreading department
Kraft Foods | Novo Nordisk | Accenture | Astellas | Health Care Service Corporation | Takeda Pharmaceuticals
Passionate creative with a hunger to learn and push the creative envelope who ascended the ranks as an Intern, Associate Copywriter, and Copywriter.
Concepted and wrote brochures, websites, annual reports, print ads, radio spots, Flash (yes really), and new business pieces for clients in the healthcare, education, and recreational vehicle industries
Mastered the art of direct response through writing direct mail letters, brochures, and web content, which would lay the groundwork for a career of enticing consumers to take action
Indiana University | Healthamerica | Newmar | GBM Motorhomes | Humana | Loyola University Health System | Penn Treaty | St. Francis Hospitals | Universal American Financial Corp. | Coventry Health Care
Education
Bachelor of Arts in English and Communication and Culture
Indiana University | Bloomington, IN
Accomplishments & activities
Food & Drink contributor for Thrillist
2017 Webby Nominee for Cultural Institution
Gold Reggie Award for Loyalty
Regional Gold ADDY© Award | Annual Reports
Service Industry Advertising Awards | Best in Show
Finished four marathons and ten half marathons
Completed two sketch writing courses at Second City
Download full resume here