The brief
Put simply, Cincinnati and Northern Kentucky aren’t on the top of people’s must-visit lists. We want to change that. The goal of our campaign is to establish the perception that the newly unified Cincy Region is a rich, cultural travel destination and put it on people’s radars.
The idea
The “Our Culture. Your Cincy” campaign was born from the insight that one of the most culturally packed destinations in the U.S. is also one of the friendliest.
Elevating Cincy’s culture brand positioning across display, paid social (read: Meta, Twitter and Pinterest), paid search, custom display units and Thrillist sponsored content, the creative uses bold color and high-impact video and imagery to extend a warm, open invitation for travelers to experience Cincy’s unrivaled, unexpected, and welcoming culture. We also helped Cincy introduce themselves to a travel-obsessed TikTok audience.
The results
Spoiler alert: Visitation has made its rebound and tourism is way, way up in Cincy. In April-December, our campaigns led to:
310M impressions
8.9M clicks
4,000 conversion actions
4.1K flight and hotel bookings though Adara alone
$8.1M messaged visitor-spend from 47,000 visitors based on the NEI Study of our Epsilon campaigns
And not only did our campaigns help put Cincy on the map and lead to us winning the MeetNKY business to promote the entire region, our efforts helped land the Cincy Region on Conde Nast Traveler’s Best Places to Go in 2023.
