The brief
Diet Coke launched a stunning new can featuring its cropped iconic logo. So how could Diet Coke show off its new look at retail? Launch a national retail kit and digital promotions.
The idea
Make Diet Coke the fashionable must-have of the season. Our campaign took a fashion-forward approach that included a one-of-a-kind brochure with stylish fall trends. Think fashion magazine meets traditional booklet.
Partnering with online fashion magazine Stylecaster to curate exclusive content, we crafted an editorial story about Diet Coke’s new look, fall trends and savings.
The results
Retailers, shoppers and trendsetters got excited about Diet Coke’s new look, and even AdAge paid attention.
Additional retail campaign components included eye-catching in-store pieces and a stylish sweepstakes redeemable with My Coke Rewards.